Technology has given us more ways to shout.

Technology has given us more ways to shout.

Technology has given us smarter ways to reach others

but…

has technology given us better ways to create emotion ?

A brand needs clarity and consistency of meaning delivered with breathtaking spontaneity of behavior.

Technology alone is not a emotional differentiator. Does food from a microwave with 6 controls taste better than that cooked on a mud stove ?

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