Mario Vargas Llosa, a titan of literature whose pen carved truth into fiction and gave voice to the soul of Latin America passed away on April 13th, aged 89.
Nobel laureate, fearless critic, and eternal storyteller, he challenged power and celebrated freedom.
His words live on—bold, brilliant, and unyielding—etched in the hearts of readers across generations.
My article in Mint OpEd page today, on what marketers and brand builders must learn from Llosa’s work
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