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There are three heuristics or key mental shortcuts that help people decide between brands. These rules of thumb are what…
Positioning at the level of attribute(s) is merely scratching the surface. All products are more or less able to claim…
Those who mention positioning a lot generally understand it the least. However, it has been used as a crutch to…
Toys “R” Us has released a video advertisement created almost entirely by generative artificial intelligence. This marks a first among…
#CXOChatter | Do you remember the iconic ‘Mauka Mauka’ campaign from the ICC ODI World Cup 2015, or the Pro…
Wonderful couple of hours at the Digital News Publishers Association – DNPA’s conclave. These are exciting times for digital media. …
Wonderful couple of hours at the Digital News Publishers Association – DNPA’s conclave. These are exciting times for digital media. …
My column ‘Brand Matters’ in the Economic Times , Brand Equity https://lnkd.in/d_EMRRPj
In marketing, as in all businesses, the adage holds the truth: “Shortcuts make long delays.” Lasting success relies on taking…