Those who mention positioning a lot generally understand it the least. However, it has been used as a crutch to make things complex, over extend the portfolio and pin blame away from bad business fundamentals. The clarity and consumer intimacy positioning demands cannot come from being officious and hierarchical. In 2005, when the industry publication …
Toys “R” Us has released a video advertisement created almost entirely by generative artificial intelligence. This marks a first among the large corporations/ brands in using AI for mainstream commercial , video advertising. The Ad depicts Toys “R” Us’s late founder, Charles Lazarus, as a child who dreams of a toy store and Geoffrey the …
#CXOChatter | Do you remember the iconic ‘Mauka Mauka’ campaign from the ICC ODI World Cup 2015, or the Pro Kabaddi League’s ‘Le Panga’ campaign? We’re sure you do, and it was a pleasure for us to sit down with one of driving forces behind these incredible campaigns and much more. In a freewheeling …
Wonderful couple of hours at the Digital News Publishers Association – DNPA’s conclave. These are exciting times for digital media. Chaired tha panel on the emergence of AI and its impact on our lives and livelihoods. A big thanks to DNPA, organisers and leaders in the space and most of all, my fellow panelists.(Mr Suresh …
Wonderful couple of hours at the Digital News Publishers Association – DNPA’s conclave. These are exciting times for digital media. Chaired tha panel on the emergence of AI and its impact on our lives and livelihoods. A big thanks to DNPA, organisers and leaders in the space and most of all, my fellow panelists.(Mr Suresh …
My column ‘Brand Matters’ in the Economic Times , Brand Equity https://lnkd.in/d_EMRRPj
In marketing, as in all businesses, the adage holds the truth: “Shortcuts make long delays.” Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. Read more 👇 https://lnkd.in/dq_-G2kJ #brandmarketing #digitalmarketing #socialmediamarketing #contentmarketing #marketingstrategy #growthhacking #marketingautomation #marketingtips #marketingmonday #inboundmarketing
Don’t have a blinkered view of your brand. It’s potentially not just a brand, but a platform. Read the views of Shubhranshu Singh of Tata Motors in his regular column Brand Matters. Here’s the link: https://lnkd.in/ddseWUwD
The Vice President, Marketing, Commercial Vehicle business, Tata Motors, talks about how the landscape of influencers is impacting marketing campaigns. It may seem as a tool for commercialism, but the growth of the “influencer-content creator” is a revolution. What began as blogging, advisory and “aficionado commentary” is now a global, multibillion-dollar industry touching every aspect …
Tata Motors’ Shubhranshu Singh on the rise of influencers in marketing strategies Read More »
