Modern culture is inconceivable without brands. The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth. There is often a co-existence of three types of brand marketing and consumer interactions because different brands have evolved at different pace and markets have embraced change …
Marketing absolution – build culture, not brands Read More »
Modern culture is inconceivable without brands. The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth. There is often a co-existence of three types of brand marketing and consumer interactions because different brands have evolved at different pace and markets have embraced change …
Marketing Absolution – Build Culture, not Brands Read More »
Across the leading economies of the world, economic nationalism is being resurrected and globalisation is being looked at askance. The sovereign right of a nation state to act, and its conflict with the obligations of various multilateral agreements, is at the top of the agenda for political action. Brexit to ‘Trump Tariffs,’ the world is …
As the digital age approaches adolescence, it is already possible to capture, store and analyse data on a planetwide scale. Triangulation of data beyond all historical human capacity is boosting predictive analytics, trends mapping and decision foresight. The immense concentration of this data gathering ability is paralysing in terms of implications. The biggest generators of …
Provocation is hardly one’s style but the truth needs to be inquired after. Can you mention five brands in India that have been built relying on social media? How about three? Not even one? Hmm. What a long time a decade seems to be in the frenzied rush of marketing. Recall how digital and social …
The noxious duo ruining brand building: Shubhranshu Singh Read More »
Nationalist, socialist, communist or opportunist, every colour of political wisdom defers to the primacy of caste. Gorakhpur and Phulpur are the latest stars of the galaxy where caste seems to be at the very centre. However, caste is not a marketable commodity beyond the boundaries of a state. The dynamic of legislative and parliamentary systems …
Recasting caste: 2019 polls will change caste-politics paradigm Read More »
Those who aspire to rule by leveraging new coalitions of larger groupings must take marketing much more seriously Democracy with universal suffrage, regular elections and presence of numerous political parties has flourished in India. It has deep roots and growing mass participation, as evidenced by one of the highest voting percentage levels in the world. [siteorigin_widget …
No matter which public or private enterprise you work for, I can confidently claim that you are spending a good portion of your working life in meetings. The very concept of formal organizational work is unimaginable without the central presence of meetings. This centrality has been strengthened despite everything that ought to have logically weakened …
We live in a T20 world. Everything is faster. To be slow is to be left behind. The marketplace – capitalism’s true judge, jury and executioner – makes being faster a pre-requisite to survival. Some of the biggest corporate names of the past who remained inertial are anemic shadows of their erstwhile selves. Dozens of …
The British Prime Minister Harold Macmillan when asked what it was that he most feared, is supposed to have replied “Events, dear boys, Events!”. This oft-repeated quote was perhaps never uttered. But its place amongst the most frequently cited quotes on politics, makes its import levitate above its authenticity. Indeed, most politicians will attest that …
Why political brands need a crisis management strategy. Read More »
