Author name: Shubranshu Singh

Whither / Wither (?) Creativity

Leave a Comment / Point Of Purchase Magazine / By

Creativity as an input into winning the hearts and minds of Shoppers has always been important. Now it has become essential. Like fuel for an engine Creativeness viz- imaginativeness, leveraging insights and innovating are critical determinants of success. The reasons are self evident namely competition and the pace of change. The growth of several new retail …

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Senior execs head for exit at HUL

Leave a Comment / The Economic Times / By

At least eight senior and middle-level executives have quit Hindustan Unilever over the past two months after spending more than a decade with India’s largest fast moving consumer goods company, indicating a festering dissatisfaction with pressures both within and outside the organisation. Among those who have quit are Sandeep Kataria, global brand director, Comfort who …

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