Since the pandemic, Hollywood’s old formats have nosedived and turned belly up in commercial terms. The new ones are not growing fast enough nor making much profit. Cinema and Cable seem to be on a journey into the history books. As the Titanic sinks, Hollywood’s streaming businesses are not proving to be viable lifeboats. New …
When Covid shut the world down, it was tech that kept it up and running. All things digital surged even as the rest of the sectors tanked. But then things changed. The Nasdaq composite, a tech-heavy index, shed off one third of its value. That is equal to India’s GDP. [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] If ever there …
It is true that ‘what gets measured gets managed’, but the concurrent truism is ‘what gets averaged gets mismeasured’, writes Shubhranshu Singh [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] A bespoke suit from say, Henry Poole & Co, Saville row, London costs anywhere from INR three to five lakh A top-of-the-line fighter aircraft such as the Lockheed Martin F-35B or …
Extraordinary, the wisdom to junk the average: Brand Matters Read More »
Red Bull was very consistent in associating with and embodying all things extreme. It focused deeply on the extreme sports market. [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] “In order to be irreplaceable, one must always be different.” —Coco Chanel It is often claimed that the world of soft beverages is where the brand creates the most value followed …
Brand Matters: Exceptional means make an exceptional brand- Red Bull Read More »
Bookshops are constrained by physical shelf space, and offer a finite selection of books at a time. But an online seller can have an unlimited inventory, Shubhranshu Singh writes. The need of the hour is for physical book stores and independent retailers is to raise the experience quotient, he adds. [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] Morioka Shoten is …
Big advertisers have led the stampede away from social given the impact of the economic downturn, inflationary contraction and supply chain breakdowns that burnt a hole in the pockets. Social media platforms, more than other digital channels, were the showy end of the brand building carnival online. [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] The past few quarterly results and …
Communication needs to provide for marketing effectiveness and driving of short term business results at the same time not loosing sight of long term brand health… [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] As we gear up for the India Communication Summit 2022, a special series has been introduced. It captures the opinions and experience of senior marketing leaders from …
Consumer-facing communication is about creating impact: Shubhranshu Singh, Tata .. Read More »
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] An experience revolution is now underway compelling businesses and brands to manage around the delivery of outstanding experiences By Shubhranshu Singh “Nothing is more powerful than an idea whose time has come.” – Victor Hugo I dare to paraphrase this with reference to the subject at hand. We live in times where a …
The CX revolution – We live in a time whose idea has arrived Read More »
The future of marketing is customer experience but what is the future Of customer experience?, the author asks… The future of Customer Experience is a vast and always on digital transformation. The rise of the modern digital economy truly elevated customer obsession as the critical differentiator. Winners manage ‘experience in business’ rather than ‘business of …
Digital innovations which impact timeless aspects of value creation – accessibility, optionality, cost – reap the richest reward, the author writes… The rise of a commercially successful digital ecosystem, fuelled by innovation, is the single biggest phenomenon in business in our lifetime. The word ‘innovation’ comes from Latin innovare for renew, whose root is …
