We’re thrilled to announce that Shubhranshu Singh, Chief Marketing Officer at TATA Motors, will be our keynote speaker at the 2nd Edition of the Marketing Mavericks Summit 2024! 🌟 Join us on 27th September 2024 at the Taj Santacruz, Mumbai, as Shubhranshu Singh explores “THE HUMAN ELEMENT IN THE AGE OF AI”. This is a …
The End of the Beginning: In a chat with Storyboard18’s editor Delshad Irani, Shubhranshu Singh, Chief Marketing Officer, Tata Motors CVBU, and Rohan C., Chief Digital Officer at Havas Media India, talk about how AI is changing social media and the impact on consumers and brands. Watch Media Dialogues With Storyboard18 on CNBC-TV18 on Sunday …
Content is king, but distribution is kingdom, states Shubhranshu Singh, chief marketing officer, CVBU, Tata Motors, in a conversation with Delshad Irani. #MediaDialogues #media #marketing #socialmedia #advertising
Delighted to be on the apex jury for the very prestigious Campaign Asia-Pacific ‘40 Under 40’ awards , 2024! The Campaign 40 Under 40 awards are esteemed for their wide selection, meticulous process adherance and rigour. Visit https://lnkd.in/gj4H_AQN to learn more and submit nominations. The deadline is July 31, 2024. #40Under40 #CampaignAsia #APAC
Tata Motors announced its demerger in March 2024, splitting into two separate entities–the commercial vehicles business and another for passenger vehicles, including electric vehicles and its prized Jaguar Land Rover. Now, Tata Motors Commercial Vehicles is gearing to go public in FY 2026. Revving up for this milestone, it will witness several transformations over the …
This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker. Nvidia announced a booming revenue report a few days ago and now looks set to become the most valued enterprise on earth. Meanwhile, …
AI: Hype or Hope? Asks Shubhranshu Singh in this week’s Simply Speaking Read More »
The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh in his Storyboard18 column Simply Speaking. One of the most important antitrust cases in history is …
“I believe Excel is the single most transforming element of what has made modern business what it is. It was like a cannon to the ramparts of feudal management. It blew old style marketing and creative industries to bits,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking. If capitalism had its version of Agitprop, …
There are three heuristics or key mental shortcuts that help people decide between brands. These rules of thumb are what behavioural scientists call the ‘availability heuristic’, the ‘affect heuristic’ and the ‘processing fluency heuristic’. Put simply : -FAME : If a brand comes readily to mind, it’s a good choice. -FEELING : If a brand …
Positioning at the level of attribute(s) is merely scratching the surface. All products are more or less able to claim a hygiene level of performance. The positioning that works taps into a deeper need of emotive gratification. Let me offer an example, taken from Ernest Dichter’s method of motivational research. The example is quoted in …
