Shubhranshu Singh, VP and CMO of Tata Motors CVBU, is known as a true luminary in the realm of marketing for his strategic brilliance, his leadership and groundbreaking campaigns. He is redefining storytelling and driving Tata Motors commercial vehicle business forward, positioning the brand as a trusted partner for commercial mobility solutions with a focus …
As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers, writes Shubhranshu Singh. Singh breaks down on the importance of AI literacy over reactionary policies rooted in fear in this week’s Simply Speaking. Read …
Vanitas Vanitatum, Omnia Vanitas (Vanity of vanities; all is vanity.) – Poem by Anne Brontë In all we do, and hear, and see, Is restless Toil and Vanity. While yet the rolling earth abides, Men come and go like Ocean tides; And ere one generation dies, Another in its place shall rise; That, sinking soon …
Rarely does an iconic brand get built as fast and with as much impact as did Benetton. It almost single handedly created ‘Shockvertising’. My article -in the current edition of the Businessworld- on the work Oliviero Toscani did to make it happen. Prof. Dr. Oliver Errichiello Noor Fathima Warsia Annurag Batra
“I believe Excel is the single most transforming element of what has made modern business what it is. It was like a cannon to the ramparts of feudal management. It blew old style marketing and creative industries to bits,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking. Shubhranshu Singh is VP and CMO, Tata …
Go Google or Google Gone? Fate of search business in judge’s hands: Shubhranshu Singh‘s ‘Simply Speaking’ The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh …
Goafest 2024 unveils line-up of speakers for its 17th edition The festival will host over 50 speakers and entertainers, across 20+ sessions in addition to 15+ masterclasses. Harit Nagpal | Sanjiv Mehta | Tarun Puri | Asha Kharga | Sunil Kataria | Shashank Srivastava | Shubhranshu Singh | Sukhleen Aneja | Zairus Master | Darshana …
Goafest 2024 unveils line-up of speakers for its 17th edition Read More »
Was delighted to share some thoughts on Marketing Adaptability at the GoaFest 2024. “Adaptability is about the powerful difference between adapting to cope and adapting to win.” – Max McKeown We are wired via our evolution; fear should not restrict growth, but rather, drive our need to be more adaptable. Legacy is relevant only when …
Every today has its roots in a yesterday Every tomorrow has its roots in today Let us remind ourselves of how the Information Age came into being My attempt as presenting the ‘Digital Evolution Chronicles ‘ #Digital #Pioneers #history #fact #informationtechnology #computing #ai
AI: Hype or Hope? Asks Shubhranshu Singh in this week’s Simply Speaking Clay Shirley said “Revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors”. I think it applies to this case a well,” writes Singh in his Storyboard18 column.
