The trade war that has become a tech war and has the potential to be the new Cold War!
What seemed initially to be rather muscular trade negotiation is now rapidly escalating into a tech war.
There are spiralling concerns over the impact of technology in life, society and interstate relations . There are 3 theatres of activity concurrently on. The first is the US & EU’s regulatory agencies and government‘s versus the tech majors . The second is Russia and China taking on the US-based tech giants. The third is the most obvious – China vs US in the most recent case of Huawei.
It seems quite evident that the bench strength for creating and leading new technologies is equally robust in both the camps – US and China. Therefore, the stand-off is likely to last for a generation or more and affect all of us. From soybean to rare earths; mobile phones to military weaponry the spectrum is wide and rich.
India’s interest will be to side with the US.
But it would be better not to have to make such hard choices.
The responses from Wall Street seem clearly indicative that big money wants to ‘do a deal’.
Ultimately the battle is about developing and deploying the best technology and having the soft skills to create brands.
#global # #marketing #technologies #geopolitics #brand