Was delighted to share some thoughts on Marketing Adaptability at the GoaFest 2024.
“Adaptability is about the powerful difference between adapting to cope and adapting to win.” – Max McKeown
We are wired via our evolution; fear should not restrict growth, but rather, drive our need to be more adaptable.
Legacy is relevant only when you’re headed to the future.
“Tradition is not the worship of ashes, but the preservation of fire.” Said Gustav Mahler.
Don’t cling to legacy, habit or past successes for comfort alone. Pressing placebo buttons don’t result in change.
- Embrace the Integration:
o Don’t compare one media vs another. It’s the synergy between them that drives results.
o It’s never a single touchpoint that has led to outcomes. It’s a journey of multiple interactions.
- AI in Marketing:
o Let’s start by acknowledging that AI killing jobs is not a real concern in a young and growing India . It will add not subtract.
o AI has always existed in some form for the past couple of decades at the least and it is here to make businesses more agile and responsive.
- Adaptability is Key:
o Conversations without action mean nothing.
o The industry is & should walk the talk on adaptability.
- Holistic Approach:
o Combining traditional methods with digital innovations creates a comprehensive strategy.
o Each channel has its strengths; leveraging them collectively maximizes impact.
- Customer-Centric Mindset:
o Understanding customer preferences across different platforms is crucial.
o Personalize experiences by blending insights from both traditional and new-age media.
- Continuous Learning & Evolution:
o Stay updated with the latest trends while valuing the foundational principles of traditional marketing.
o Adapt, experiment, and evolve to meet the changing dynamics of the market.
#goafest #goafest2024 #AI #Marketing #Adaptablity
Delshad Irani Chandan Mukherji Zairus Master Sandeep Karwa Sukhleen Aneja