Marketing to youth is the most creatively fulfilling of all.
This is because you are addressing people who are in the most intense phase of their lives.
They are people who are experiencing -in the broadest way – things that will define who they are and what they evolve into.
They are experiencing freedom and independence, exhilaration and discovering the world through a group of friends who often matter more than family.
This intense development of self awareness , excitement , confidence and the feeling that they are beyond age and time….this is something only the youth have…..
That’s why marketing to youth is very special.
Only the exciting, authentic and spirited survive.
#sociology #society #lives #marketing #people #feeling #softpower #youth