Rolex has split second accuracy. It’s purpose is to tell time.
But, the brand itself is timeless !
Hans Wilsdorf was a Bavarian who set up shop in London in 1908. He obtained a timing certificate from a Swiss Observatory for a wrist watch which was registered between 1905-1914
Till then , gentleman carried pocket watches but as thousands of gentlemen fought in the trench warfare of WW I, accurate wristwatches were deemed easier to use than pocket watches.
Hans Wilsdorf was a master of innovation and savvy promotion
1931 – perpetual winding mechanism
1945 – first watch with a date window
Later innovations such as the first watch for divers , the first dual time zone watch and ongoing heavy promotion with celebrity, sponsorship and ‘ luxury aura’ advertising meant that the Rolex Oyster got judged the watch of the century.
Rolex is always seen as an investment. In longevity, desirability, timeless identity, associations with lifestyle and prestige it has few competitors.
Every watch tells time. Wearing a Rolex makes a statement about who you are.
Right from the beginning Rolex had an eye on the entire world as the market. The very name Rolex was used because it was easy to pronounce in any European language.
Rolex the brand with a crown !
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