To focus on customer facing processes without building inherent excellence is not strategy
To control every consumer interface and imagine it builds consumer love is not strategy
To fuss about the the minutiae of everyday business with elaborate trackers is not strategy
To mistake mere consistency for brand excellence is not strategy
To mistake the customer to be a nameless , faceless cutout with exact same needs and wants as any other in the segment is not strategy
To care more about objects than ideas is not strategy
To conclude vision- mission type texts over a day’s discussions is not strategy
A light bulb was not invented by inspecting the candle endlessly. It came from a love of light.