Who will get your vote out of these candidates ?

Who will get your vote out of these candidates ?

Jack : Honest, smart, diligent, handsome critical, impulsive, and jealous.

John : Jealous, impulsive, critical, handsome, diligent, smart and honest??

Most people will pick Jack.

But the two sets contain the same information ! 

This is the ‘Primacy Effect’ , a cognitive bias that results in shaping outcomes based on what we see, hear or experience earlier rather than later. 

The primacy effect is also prominent in decision making based on experience in a learning process also known as operant conditioning. 

There is importance attached to the value of the first reward on our subsequent behaviour. 

This is also due to how we evolved from the Stone Age when immediate and reflective thinking and reactions were life saving …

Because of this bias – Nothing fails like success !

#information #knowledge #esteem #learning #reputation #psychology #bias