Lawrence of Arabia , one of the greatest movies of all time, released on 10th of December 1962. It was an epic production.
So extensive is the canvas for its storytelling that for the opening 4 -1/2 minutes of the film, there is only a black screen!
4 -1/2 minutes of a cinema hall full of people listening only to a classical overture and medley of music.
Only then, does the Columbia picture logo appear followed by the credits.
4 -1/2 minutes of a black screen – in the era of YouTube shorts, TikTok and Insta reels – is like a lifetime !!
Short form compulsions have impacted news, entertainment, design, songwriting, food and fashion in good and bad ways.
Any piece of content – whether image, video, sound or text – must be instantly, digestible and must compel an immediate, often superficial, response from the viewer.
Basically, the result has to be a ‘like’, ‘share’ or ‘subscribe’. It has to be engaging enough to prevent stopping or skipping. Nothing must come in the way of the feed being interrupted.
The platform format is as important if not more important than the message.
The biggest positive way that short form has brought discovery to humongous amounts of content and its creators .
Scrolling models are not search friendly and content developers need to have as much of a publisher mindset as of a content creator mindset.
Everyone seems to talk about shrinking of attention spans and a growing inability to focus.
Certainly our capacity to engage for long and to remain curious and interested and getting emotionally moved is somewhat depleted
Audiences consume what the feeds recommend without engaging too deeply.
The content creators and the audience both adapt to the rules of the game.
Yesterday‘s class – Benhur , Godfather, Star Wars will look slow…and endlessly long….
Will talk of this and much more at the 2nd edition of BW Marketing World Momentum Conference 2025 where industry leaders and changemakers share valuable insights on how they are redefining the industry with their creativity and strategic thinking
https://lnkd.in/dPp657rT
hashtag#BWMarketingMomentum
followed by hashtag#BWTheMerits Awards 2025!
At Novotel Hotel, Andheri East Mumbai
On May 27, 2025
Annurag Batra l Chetan Mehra
hashtag#MarketingExcellence hashtag#ModernMarketing hashtag#BWMarketingWorld hashtag#BWBusinessworld
